So you've started a new TikTok, did the latest dance craze, and hit upload. The algorithm loves you and you've hit the TikTok lottery. You acquired 10k new followers, but they're not going anywhere, just waiting for your next video drop. What about that link in bio you've added? Was that just a waste of time? Well to be fair.. Did they even know about it, or bother to check?
How to get more TikTok Followers
How do you increase your Tiktok followers in a way that feels consistent with your own values? If you are ten, the answer is easy: make videos that are fun, and the more popular ones will go viral and get you lots of viewers. That's how Justin Bieber got famous on YouTube.
We've all been there: Tiktok's algorithm gives you some really weird suggestions. There is no way of knowing how it actually works. In this essay, I'll outline some methods that give you hope and try to rediscover the magic within the platform.
What really is a TikTok Influencer?
To grow your TikTok audience and true "influence" on other similar social media platforms including Facebook, YouTube, OnlyFans, Snapchat, and Instagram, it's not enough just to post videos.
Videos don't exist in a vacuum. You have to be a good neighbor and engage with other users on the platform to develop real relationships between your account and your audience and nurture that growth.
Engaging with the TikTok community may not help with the algorithm directly, but it makes sense - trends move so fast these days that what you might think is relevant today might not be what will get you ahead, since there are a lot of different variables involved.
The true value of a viewer and follower
As you can see, the key point here is that apps like TikTok makes it so easy to "like a video". It takes an extra step to follow someone, but that still might not really mean anything in the grand scheme of things.
Using TikTok animations as a "Call to Action" to get more followers and visitors to your business
TikTok, like other short-form content, can be a great gateway into discovering your company or brand's presence on other platforms. Whether you want to take your TikTok viewers into your e-commerce website, or a longer form YouTube channel, it involves a "Call to Action".
TikTok's own app makes this quite easy. You can simply select a video from your library on your phone, and add a text or sticker to ask the viewers to take that next step.
Here are some simple call to action examples:
1. Text - "Follow for more ___ tips!"
2. Text - "Check out my IG/YouTube/Twitter"
How to stand out on TikTok
While these are all great, it never hurts to stand out on TikTok. Everyone has already discovered these methods, but if you're scrolling through the Discover page, you'll notice a lot of video thumbnails with a paragraph of text. To make things worse, if you don't get the timing, font size, color of the text correctly, you're only confusing and frustrating your viewers more.
The theory behind a Call to Action
A call to action is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
Call to action are a necessary evil of the world we live in. They are required for people to know what to do next when encountering a product/service or website. Without them your viewers might feel like something is missing, confusing them and ultimately turning away from what you have to offer.
This is where AnimateAware comes in. We've partnered with some of the most talented video animators to create a collection of beautiful animations ready for you to customize and throw into your next video with minimal editing. The animations already look fantastic, and there's no need for expensive video editing software to use.
Use AnimateAware animations for:
1. Portrait and Landscape social media videos
2. Getting viewers to follow you on another social media platform
3. Creating hype by introducing them to your presence on another media with exclusive content (e.g. Premium snapchat, 24 hour disappearing Instagram stories, free OnlyFans, free e-commerce product).
Use AnimateAware to create custom TikTok animations
Our animations include specifics for each platform, such as the infamous "Subscribe" button for YouTube, and "Follow" button for Instagram. By presenting a visual cue within your videos, it feels way more natural for your viewers and less of a distraction. As a cherry on top, you spend less time creating complicated animations and effects, while still leveling up your video production quality.
Our favorite social media animations
Check out some of our favorite animations:
Get yours today: https://animateaware.com/